Often we're so intent on getting that sale that we have a transactional view of our customers, rather than taking the time to build any love. We use them (to increase our profits), abuse them (by providing poor service) and then treat them like a one-night stand - attentive today, neglectful tomorrow! Imagine if you could get your existing clients to tell others about how wonderful your business is - it would certainly save on all of those advertising costs. If you're interested to know more about how your team can dump that love 'em and leave 'em attitude, check out the full article on our 'media' page or contact us to find out more about our client care programs. |